International Coffee Day marks the celebration of one of the most loved beverages. On this day, people across the world recognise the efforts of those who are associated with the coffee industry. Moreover, as per Internationalcoffeeday.org, this year, the focus for everyone is to appreciate millions of framers who go the extra mile to produce this aromatic crop for consumers. Every year, on October 1, various brands provide coupons for their customers to share discounted cups of coffee to them, among other things. So, we have mentioned everything about International Coffee Day history, quotes, and significance that you must check out right away.
International Coffee Day history
International Coffee Organisation decided and declared to launch its first official International Coffee Day in Milan in 2015. According to Internationalcoffeeday.org, this year’s focus for people across the world is to recognise farmers associated with this beverage industry. To celebrate this day, numerous brands and coffee courses give away free coffee to their consumers. They create discount coupons and codes to promote this beverage and rejoice the International Coffee Day. Moreover, some of them also conduct fun events and activities to mark this occasion.
International Coffee Day significance
International Coffee Day honours the efforts of hard-working farmers. Various organisations promote fair trade coffee and assist in raising awareness about the condition of those who are related to this industry. People celebrate this day by gaining knowledge about the history of coffee, trying out different dishes made out of its beans, and rejoicing discount offers by various coffee shops and chain outlets. Moreover, every country has a distinct way of celebrating International Coffee Day. Groups also organise or plan events to get together and support the industry on which millions of farmers are dependent on their livelihood.
International Coffee Day 2020
SUPPORTING THE NEXT GENERATION
The International Coffee Organization (ICO) is excited to announce ‘Coffee’s Next Generation’ as the focus for the International Coffee Day 2020 (1st October).
The covid-19 pandemic is a global health crisis with extreme economic consequences that has also created an unprecedented situation in the coffee sector, negatively impacting both supply and demand in parallel for the first time. Even before covid-19, farmers were already struggling due to low coffee prices and global and environmental challenges and threats.
In light of the cumulative effects of the coffee price crisis and the covid-19 pandemic, not only is there a serious threat to the livelihoods of coffee farmers today but also a dramatic risk to the future of coffee tomorrow. An increasing number of young people in coffee-farming households are moving away from ‘the family business’ to other locations and jobs that they see as more progressive and lucrative for their future. Furthermore, many of the jobs often held by young people across the coffee value chain have recently been lost.
International Coffee Day is an occasion that is used to promote and celebrate coffee as our most beloved beverage. It is also an opportunity to promote sustainable coffee practices and to raise awareness for the plight of coffee growers.
This October 1st, the International Coffee Organization is launching ‘Coffee’s Next Generation’, a global initiative targeting talented and motivated young people and entrepreneurs in the coffee sector.
Investing in youth will generate both innovative and sustainable solutions for the coffee sector, contributing to build back a better, more equitable and prosperous coffee sector, enabling recovery from the covid-19 crisis and building a stronger future, positively impacting coffee communities around the world. It will also mitigate the lack of engagement of youth in coffee farming and other areas of the value chain.
To enable these young women and men to build a prosperous and sustainable future, this initiative intends to provide them with access to finance and knowledge, skills development, coaching and training as well as networking.
‘Coffee’s Next Generation’ is intended to engage ICO Members and all coffee stakeholders to work together with youth organizations, industry leaders and associations, international organizations, development and financial partners and coffee consumers, to invest in the youth and bring to life their innovative ideas and enthusiasm to benefit the whole coffee community and to recover from the pandemic building a more prosperous future.
We call on the global coffee community, to all the stakeholders and to the millions of coffee consumers and lovers to celebrate coffee and to contribute to building Coffee’s Next Generation.
